Published 7/2022 MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz Language: English | Size: 609.30 MB | Duration: 2h 14m Writing UX copy with good intentions
What you'll learn Define what "Dark" UX Writing Know the different types of "Dark" UX Writing Know how "Dark" patterns in design and writing work Know how to avoid creating "Dark" patterns Know strategies that can be used instead of "Dark" UX copy Define what empathy is Know about the different types of empathy Know what empathetic UX Writing is Know what compassionate UX Writing is Know how compassionate UX Writing works Know how to ensure compassionate UX Writing Requirements Having a basic understanding of what UX Writing is helpful. If you are unsure, check out my course "Introduction To UX Writing: How To Write Great Microcopy" Description UX Writing has become increasingly important for creating accessible, inclusive, and enjoyable user experiences in digital products of all kinds.However: UX Writing can be an excellent tool for crafting user experiences, but it can also be a powerful weapon.The latter is the case when we use UX Writing to trick users into something we want them to do, for example, buy our product or subscribe to our newsletter. Tricking users into doing what we want them to do is called deceptive UX Writing, also known as "Dark" UX Writing.On the other side of the same coin, there is compassionate UX Writing – the act of producing copy that acknowledges the feelings of our users while effectively solving their problems. This course discusses both concepts – "Dark" UX Writing and compassionate UX Writing – and we learn why and how to avoid the first and ensure the second, and as always, we will do so by working with both theory and a lot of practical examples.Who should joinThis course is a great choice for all UX Writers and for people who work with UX Writing, including UX and UI designers, developers, product owners, and project managers. It could be helpful to know what UX Writing is and what it is used for, so if you are a complete beginner, you may think about first checking out my introductory course here on Udemy.What you will learnIn the first part of this class, you will learnwhat "Dark" UX Writing isabout the different types of "Dark" UX Writinghow "Dark" UX Writing differs from "Dark" design patternshow we can avoid creating these patternsstrategies that we can use instead of using "Dark" UX copyIn the second part of this class, you will learnwhat empathy isabout the different types of empathywhat empathetic UX Writing iswhat compassionate UX Writing isHow to ensure compassionate UX WritingSounds good? Then join this class and learn how to avoid "Dark" UX Writing patterns and ensure compassionate UX Writing! Overview Section 1: Introduction Lecture 1 Introduction & Welcome! Lecture 2 Why Do We Need To Talk About Kind UX Writing? Section 2: Part I: "Dark" UX Writing Lecture 3 What Is "Dark" UX Writing? Lecture 4 Types Of Deceptive UX Writing Patterns Lecture 5 Confirmshaming & Manipulinks Lecture 6 Nagging Lecture 7 Obstruction Lecture 8 Fear of Missing Out Lecture 9 Offensive Language & False Intimacy Lecture 10 Further Tips & Tricks Lecture 11 Outro Of Part I Section 3: Part II: Compassionate UX Writing Lecture 12 Introduction To Part II Lecture 13 Unpleasant Tasks Lecture 14 Empathetic UX Writing Lecture 15 Forms Of Empathy In UX Writing Lecture 16 Compassionate UX Writing Lecture 17 How To Write Compassionate UX Copy Lecture 18 Mental Relaxers Lecture 19 Further Tips & Tricks Lecture 20 Outro Of Part II UX Writers,Everybody who wants to transition into UX Writing,Copywriters, journalists, and other professionals who are working on transitioning into UX Writing but would love to learn more about UX Writing,Designers, developers, and project managers who want to integrate UX Writing into their team,Everybody who is interested in this topic!
