Last updated 1/2022 MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz Language: English | Size: 1.43 GB | Duration: 1h 6m An Introduction to Email Marketing
What you'll learn Learn the terminology involved in email marketing Understand what goes into creating effective emails Create and execute and email marketing strategy Acquire the skills and knowledge needed to move one step closer to certification via OMCP. Acquire the skills and knowledge needed to move one step closer to certification via AMA. Requirements This course is a beginner/introductory level course. No special skills or experience is required. Description Email marketing is complex. In order to avoid some of the most costly mistakes a business can make, you need to understand the ins and outs of managing email marketing for an organization. Crafting an email that will be delivered to your intended audience's inbox is the ultimate goal of all email marketing. This course will cover topics ranging from email service providers, open and clickthrough rates, SPAM, and deliverability. We will also take a deep dive into specific email service providers to see what each one offers to businesses who choose to use them.By the end of this course you'll be able to present an craft an effective, legal and deliverable email, as well as be able to create an email marketing strategy. Students will also acquire the skills and knowledge needed to move one step closer to certification via OMCP or AMA.Quizzes are meant to help you evaluate how you're retaining the information taught during class and delivered in class. Each case study is meant to help you develop the skills taught during class. All the coursework builds from assignment to assignment, creating a seamless transition from week to week.With all of that said...let's get started! Overview Section 1: Introduction to Email Marketing Lecture 1 What is Email Marketing? Lecture 2 Integrating Email into the Marketing Mix Lecture 3 What is an ESP? Lecture 4 Open Rates and Clickthrough Rates Section 2: Email Fundamentals Lecture 5 Drip Email and Autoresponders Lecture 6 Introduction to SPAM Lecture 7 Email Marketing Ethics Section 3: Legal Responsibility in Email Marketing Lecture 8 Email Marketing Legal Responsibilities[Email laws around the world] Lecture 9 American Responsibilities[Can-SPAM Act of 2003] part 1 Lecture 10 American Responsibilities[Can-SPAM Act of 2003] part 2 Section 4: Email Marketing Best Practices Lecture 11 Elements of Deliverability Lecture 12 Getting Blacklisted Lecture 13 Opting in and Opting Out of an Email list This course is ideal for marketers looking to gain certifications from OMCP or AMA. It is also ideal for small business owners or marketing teams who are looking for a more in depth understanding of digital marketing concepts such as email marketing.
