Last updated 11/2020 MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz Language: English | Size: 449.43 MB | Duration: 0h 59m Essentials in Sensory Marketing
What you'll learn Why and how individual consumers make choices through emotional preference. How advertising works with our mind, will & emotions Learn how the Consumer is the Hero Learn how to Create Preference Learn what are "Need States" in the Fragrance & Flavor Sectors Requirements No previous experience or education is required to join in this course. You are encouraged to take notes. Access your training course from a tablet, smartphone, or desktop Additional PDF materials are included to further your learning Description 'Must watch' for anyone who is involved in New Product Development or Product Improvement, be it in Development, Marketing or Market Research role for Food, "Perfume" or Drink Brands.This course takes the you through the taste and aroma Journey from 'the eyes, via the aroma, bite and chew to the swallow' whilst outlining the articulated and unarticulated emotional links with the product at each step – brilliantly illustrated using "Global Brands as" examples.In short, how understanding emotional flavour preference can gain competitive advantage. Overview Section 1: Introduction Lecture 1 Why the Course is Needed Lecture 2 Tastes Are Changing: Case Study White Bread Loses Over 200 Million Euros Lecture 3 So Many New Products Lecture 4 For New Product Development Lecture 5 Flankers, Tweaking or Time For Something Completely Different Lecture 6 The Viscous Circle. Case Study: China Lecture 7 Four Main Areas for the Course Lecture 8 Understanding Preference for Fragrance and Flavor Section 2: How Advertising Works Lecture 9 How Advertising Works With Our Mind, Will & Emotions Lecture 10 How Emotional Advertising & Products Work Lecture 11 Make an Emotional Connection Lecture 12 Adverts that Make an Emotional Connection More Likely to Succeed Section 3: The Consumer is the Hero Lecture 13 The Consumer is the Hero Section 4: How to Create Preference. Lecture 14 How to Create Preference & Introduction to Need States Lecture 15 Fragrance Need States Lecture 16 Using Multiple Need States — Includes Case Study Section 5: Qualitative Research Lecture 17 Finding a Product's Mood or Personality Perfumers, Flavorists or Marketers looking to enter the world of Fragrance or Flavor
