2022-11-24 MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz Language: English | Size: 278.22 MB | Duration: 19m Powerful Written Communication For Leaders Techniques And Examples
About This Class Imagine the following situation Description Well crafted written communication is an essential tool for leaders. Kicking off a new initiative, managing change, handling a crisis and guiding the teams in tough times are just some of the examples we'll discuss. I take 6 essential leadership situations, explain the differences in how to communicate them and provide a full example for each. Project Guide Imagine the following situation You are Steve Jobs, back as CEO of Apple in 1997 Apple is on the brink of bankruptcy You decide you have to discontinue several of unsuccessful products in order to give focus to the company In fact, all but a few of the products will be discontinued You know many employees will be disappointed and affected by your decision, but you think it's necessary Write an email to the company announcing your decision and explaining the rationale behind it, and why it's the right decision. Attached file: examples for all situations presented in the course Overview Lesson 1:Intro Lesson 2:Why is well crafted written communication useful? Lesson 3:The update Lesson 4:The kickoff Lesson 5:Crisis management Lesson 6:Ask for more Lesson 7:Recognize & congratulate Lesson 8:Announce changes Lesson 9:Conclusions