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![]() Free Download Richard Hofmaier, "Marketing, Sales and Customer Management " English | ISBN: 3110410257 | 2015 | 260 pages | EPUB, PDF | 27 MB + 7 MB This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB companies. In addition, the book is also for executives of project and quality management, research and development (R&D), procurement, logistics, and production departments, who deal with marketing-related topics and are working in related fields. The integrated marketing, sales and customer management (MSC) approach aims to lay out and explain in detail the concepts, tools and implementations of a holistic and sustainable customer-focused approach in order to successfully implement important marketing, sales and customer management measures. 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