Marketing for Dummies, 6th Edition [Audiobook]

Marketing for Dummies, 6th Edition (Audiobook)
English | ASIN: B0BQ4JGMQ6 | 2022 | 16 hours and 41 minutes | M4B@64 kbps | 458 MB
Author: Jeanette Maw McMurtry
Narrator: Gina Marie Davies
In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. This updated edition will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You'll discover what works, what doesn't, and what is best for your business and budget.