For the Culture The Power Behind What We Buy, What We Do, and Who We Want to Be [Audiobook]

The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows listeners how to harness culture to inspire other people to share their vision. We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or a teacher trying to encourage your students. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. To effectively engage with communities we first need to think hard about what we will contribute to those communities. With a deep perspective based on a century's worth of data, and designed for our hyper-connected, light-speed world, For the Culture will give listeners the tools to inspire collective change by encouraging us to always consider not only what culture can do for us, but what we can do for the culture.