The Two But Rule [Audiobook]

You'll discover how to address common "but" complaints, like "But that's too expensive," or "But that won't work," at the same time as you refine your idea and polish it into a gem worthy of attention and implementation. In the book, you'll also find explanations for why a "but" statement should always be followed by another "but" statement; discussions of why "toxic positivity" and blind optimism can be just as harmful as constant naysaying; and step-by-step strategies for transforming momentum-killing objections into momentum-boosting innovation rocket fuel.
A can't-miss resource for managers, executives, directors, and business leaders everywhere, The Two But Rule is also perfect for product managers, professionals in any field, government and academic leaders, and anyone else ready to successfully tackle their most stubborn and intractable problems.