
#Barbie and Social Media: Digital Discourses and Mattel's Celebrity Doll by Rebecca C. Hains, Emily R. Aguiló-Pérez
English | October 2, 2025 | ISBN: 3031956109 | 261 pages | PDF, EPUB | 8.56 Mb
#Barbie and Social Media delves into Barbie's transformation from doll to global cultural icon-one that is deeply embedded in contemporary social media discourse. It explores how digital platforms have given rise to a dynamic, participatory culture that both celebrates and critiques doll and brand. From Mattel's strategic branding of Barbie as a symbol of diversity and empowerment, to individuals' use of social media to reimagine Barbie's identity and significance, #Barbie and Social Media offers a comprehensive examination of Barbie in the digital age.
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