The 7 Lies That Are Destroying Your Business How Growth Myths, Lazy Accounting, and Debt Keep You Broke

Most owners are trapped in what I call financial fog - plenty of motion, no reliable direction. They're constantly in reaction mode: making payroll, filling orders, taking the next loan, or chasing the next quarter's "goal." But they can't see what's actually driving the business - or bleeding it dry.
Beneath every owner's public story - the confidence, the grind, the hustle - there's a shadow driver. It's the quiet motive behind the decisions. For some, it's fear of running out of money, or time. For others, it's validation - the need to prove they've "made it." And for a few, it's survival - the refusal to fail after betting everything.
That shadow driver has horsepower but no headlights. It pushes you forward even when you can't see the cliff ahead.
After analyzing more than 80,000 small and mid-market businesses, I've seen the same pattern repeat: owners don't fail from lack of effort; they fail from lack of control. They scale noise instead of clarity. They build companies that feed everyone except themselves.
That's where Profit by Design comes in - not as a slogan, but as a methodology. It's the framework for seeing your business the way investors see theirs: through forward scoreboards, real-time health markers, and measurable discipline.
And that's why this book exists.

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