The Naked Brain How the Emerging Neurosociety is Changing How We Live, Work, and Love

* Marketers use brain scans to determine consumer interest in a product
* Politicians use brain-image-based profiles to target voters
* A test could determine your suitability for a job or to whom you will be romantically attracted
Far from science fiction, this "neurosociety"-a society in which brain science influences every aspect of daily life-is already here.
Innovative researchers and cutting-edge technology, like brain imaging and brain scanning devices, have revolutionized our understanding of how we process information, communicate, trust, sympathize, and love. However, scientists and doctors are not the only ones interested in the naked brain; advertisers, politicians, economists, and others are using the latest findings on the human brain to reshape our lives, from the bedroom to the boardroom.
Despite the potential benefits, there's obvious peril in the promise. Richard Restak explores the troubling moral and legal dilemmas that arise from corporate and political applications of this new brain research. Someday we may live in a world where our choices, our professional and personal prospects, even our morals and ethics will be controlled by those armed with an elite understanding of the principles of neuroscience.
Eye-opening and provocative,

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