Contagious Why Things Catch On

Author: creativelivenew1 | 18 October 2026 |

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"Jonah Berger knows more about what makes information 'go viral' than anyone in the world." -Daniel Gilbert, author of the bestseller Stumbling on Happiness
What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why

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