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Jonah Berger, "Invisible Influence: The Hidden Forces that Shape Behavior"
English | ISBN: 1476759693 | 2016 | 272 pages | MOBI | 936 KB
In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make-from what we buy, to the careers we choose, to what we eat.
"Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world." -Charles Duhigg, author of The Power of Habit
If you're like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.
Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn't just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we
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