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Product Marketing Misunderstood How to Establish Your Role, Authority, and Strategic Value

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   Author: creativelivenew1   |   18 October 2026   |   : 0

Richard King, "Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value"
English | ISBN: 1544526601 | 2022 | 206 pages | AZW3 | 1116 KB
Product marketing is not a new function. Just like sales, accounting, and so on, it's been around for decades. The only difference is perception. Ask anyone what a sales rep does, and they'll tell you they sell stuff. Ask about product marketers and...you'll get wildly different answers at best, blank expressions at worst.

Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers (PMMs) to get the recognition they deserve.
Product Marketing Misunderstood helps you apply the tools of your own trade to your job-positioning, messaging, research, personas, and more-helping your entire organization value what you do.

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