Essentials of Intellectual Property Law, Economics, and Strategy, 2nd Edition

The definitive primer on intellectual property for businessprofessionals, non-IP attorneys, entrepreneurs, and inventors
Full of valuable tips, techniques, illustrative real-worldexamples, exhibits, and best practices, the Second Editionof this handy and concise paperback will help you stay up to dateon the newest thinking, strategies, developments, and case law inintellectual property.
- Presents fundamentals of patents, trademarks, copyrights, tradesecrets and other less-know forms of IP, such as registered designand mask works
- Covers important concepts such as IP strategy, protection,audits, valuation, management, and competitive intelligence
- Offers an introduction to IP licensing and enforcement
- Now features discussion of critical precedent-setting recent IPcases and proposed patent reform
Providing business professionals and IP owners with in-depthknowledge of this extremely important subject, this book helpsthose new to this field gain a better understanding andappreciation for the results of their creative abilities.