Marketing Research with SPSS

Author: Baturi | 08 December 2020 |

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Marketing Research with SPSS
by Patrick De Pelsmacker
English | 2008 | ISBN: 0273703838 | 457 Pages | PDF | 56 MB

Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.

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