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Grab That Wallet A Book on Financial Services Marketing

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   Author: Baturi   |   08 December 2020   |   : 0

Sushil Sharma, "Grab That Wallet: A Book on Financial Services Marketing"
English | 2013 | ISBN: 1259028429 | PDF | pages: 206 | 4.3 mb
Grab that Wallet brings to the reader a new perspective on the nature and structure of the industry that makes it uniquely challenging to achieve true customer satisfaction. Blending humor with insight, the book takes an in-depth look at producer-consumer behavior in financial services industry.

Propounding a new and practical model of The Needs Portfolio Matrix the book shows how to adapt proven consumer marketing strategies and approach to financial services Marketing.

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