The Political Entrepreneur How to Use Secret Political Strategies and Tactics to Grow Your Business

Politicians have left the world of politics to work in business, and vice versa.
Now, for the first time, former Clinton White House writer turned serial entrepreneur John Corcoran has turned a critical lens on the world of politics and asked "what can we learn from cutting edge political strategies and tactics and apply to the world of business?"
To be clear, the purpose of this book is not to ruin business by using crass political strategies. The purpose is to make business better by learning from
Even though politicians consistently rank low on public opinion poll approval ratings, the fundamental strategies they use to motivate large masses of people to take action are enlightening for businesses which also desire to move large masses of people to take action.
The lessons for businesses which can be learned from the world of politics which are covered in this short book include:
* How to identify your greater purpose
* How to differentiate your business
* How to refine and iterate
* The importance of discipline
* How to use influence and social proof
* How to get good people on board
* What to do when a crisis hits and how to communicate
* Why every business needs to behave like an incumbent running for reelection
If you are a business owner or an entrepreneur, and have always followed the political headlines, pick up a copy of this book and prepare to be pleasantly surprised.