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Experiential Marketing: Case Studies in Customer Experience
by Wided Batat
English | 2021 | ISBN: 0367900920 | 347 Pages | PDF | 27 MB
Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.
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