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Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling by Gabrielle Dolan
English | April 2nd, 2021 | ISBN: 0730388514 | 213 pages | True PDF | 2.78 MB
Improve customer and employee loyaltywith your brand stories
Your brand is the stories people share about youwhen you'renot in the room.Whether a small, one or two-person company or a large multinational; a not for profit or a Governmentorganisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local café or a global franchise-everyone has a brand and everyone has a story.The reality is peoplearealready sharing stories,both the good and the bad.
Magnetic Storieswill walk you through how to developandcommunicateyour own brand stories,focusing on the five types of stories you need in business to connect and engage people with your brand.
You'll learn how to:
* Connect with your customers in a more authentic way
* Increase the engagement of your employees
* Make decisions based on your company values and purpose
* Have a stronger presence online by sharing great stories
* Take control of your brand and reputation for greater success
Magnetic Storiesdelivers a unique andtimelymessage which is perfect forany business, regardless of size or industry.
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