Getting Started in Small Business For Dummies, 4th Edition

So, you've decided to take the plunge intobeing anentrepreneur. (Congratulations, by the way!)Do you need advice about business structures, marketing, hiring employees, keeping the booksormodelling financial scenarios?You can do it all, withGetting Started in Small BusinessForDummies. Turn your bright idea into a real-worldsuccess andhave fun while you're at it!
Planning is the trick forsucceedingin small business.This processneedn'tbe daunting, especially ifyoucan get the timing right,picka strategythat works andchart a sound financial course. And if your best-laid plans go sideways,there's always hope, and a practical way forward, right inside this book.
* Decide whether small business ownership is right for you, and assess the viability of your business idea
* Deviseaclearstrategyso you canget ahead of the competition
* Master the marketing must-havesto build a successful brand
* Find that extra bit ofprofitwithsmart businessdecisions
* Hire the right employees and build a winning team
This latest edition isfullyupdatedto respond to Australia's rapidly changing business environment, deliveringaneasy-to-understand guide whichwill help you get your businessoff the ground!