Small Business Management General introduction to managing a small business

This book incorporates the use oftechnology and e-businessas a way to gain a competitive advantage over larger rivals. Technology is omnipresent in today's business world and small businesses must use it to their advantage. Practical discussions and examples of how a small business can use these technologies without having extensive expertise or expenditures are found within the readings.
Cash flowis extremely important to small businesses. This book explicitly acknowledges the constant need to examine how decisions affect cash flow by incorporating cash flow impact content. As the lifeblood of all organizations, cash flow implications must be a factor in all business decision-making.
Finally, this book recognizes the need to clearly identify sources ofcustomer valueand bring that understanding to every decision. Decisions that do not add to customer value should be seriously reconsidered.