Immersive Communication The Communication Paradigm of the Third Media Age

This book proposes a new research paradigm that incorporates new features and factors of communication and a new theoretical framework named "immersive communication". Pointing out that communication today has moved beyond the bi-directional, mass communication of "the second media age" to ubiquitous, immersive communication in "the third media age", the author discusses the definition, characteristics, information structure, and models of immersive communication using various examples including Fitbit, Apple, 4G and other technologies, while envisioning future applications of the immersive communication model.
Scholars and students of communication studies, especially those interested in the manifestations of the new media age, will all benefit from this book. It will also appeal to readers interested in new media and communication theories.