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The Wentworth Prospect A novel guide to success in B2B sales

      Author: Baturi   |   09 September 2021   |   comments: 0



The Wentworth Prospect A novel guide to success in B2B sales
The Wentworth Prospect: A novel guide to success in B2B sales by John Smibert
English | August 24, 2021 | ISBN: 1922628522 | 380 pages | EPUB | 0.63 Mb
It's part novel, part 'how-to', and it's everything you need to know about selling to big business.


The Wentworth Prospecttakes a deep dive into the high-stakes world of complex business-to-business selling. The story follows the fortunes of Sue Novak, a fledgling sales consultant, as she struggles to land the deal of her career. Her path to success is strewn with adversaries, corporate intrigue, power-plays and hidden agendas.
Sue feels out of her depth. But she has an edge: a mysterious journal written by her dead mentor. The journal reveals a radical new sales framework named EDVANCE. Can Sue apply its wisdom in a real-life scenario? Can it guide her to success with The Wentworth Prospect?
The novel comes with free access to an online companion that explains and explores the process and methods featured in the story. It's an invaluable reference for the modern salesperson, offering practical solutions for many real-world issues and challenges. It includes:A detailed look at the EDVANCE frameworkA free, downloadable card-based system for pin-pointing Stakeholder ArchetypesA guide to mapping these Stakeholders, identifying their motivations and understanding their genuine levels of influenceGuiding Stakeholders towards consensusGaining early involvement in the Buyer's JourneyBuilding your personal brandGuiding your customer to the solution they genuinely need, not the solution they think they wantHarnessing the power of storytellingGetting the customer to 'sell themselves' on your offeringThe Wentworth Prospectis far more than just a good story.
It's everything you need to know about landing the big deal.


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