The Art of the App Store The Business of Apple Development

With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular-and profitable-application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share... to name a few.
Coverage includes:
Setting Your Goals, Costs, and Expectations
Researching the App Store Market
Knowing Your Customer
Descriptionting the Stages of Development
Guidelines and Expectations for Developing Your App
Creating Free and Freemium Apps
Creating Paid and Premium Apps
Adopting Apple's Approach
Riding the Social Networking Wave
Feedback, Maintaining, and Scaling