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English | 2021 | ISBN: 1119706106 | 226 pages | True (PDF EPUB) | 18.29 MB
Get an insider's perspective intohow this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse
Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouseexamines L'Oréal'ssuccessfulpeople-drivendigital transformation.Professors and authors Beatrice Collin and Marie Taillard set out exactly howL'Oréalturned itself into a digital and tech powerhouse bybuilding on its legacy toreimaginerelationships inside the company, and with its customers and partners.
Digital Makeovercomprehensively describesL'Oréal'sstrategy,including:
- Maintaining market leadership in the face of disruption
- Believing in thetransformativepower of theorganization, its legacy and its people
- A social-centric approach to beauty tech, ecommerce and digital services
- The company's successful play for market dominance in China
- Case studies that showcase best practicesfor digital transformationacross sectors
Digital Makeoveris perfect foranyone interested inbusiness strategy, marketing,or digital transformation, as well as businesspeopleand leaders frominside and outside the beautyindustry andbelongs on the shelves of anyone withan interestin organizational transformation, management, leadership, and digital strategies.
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