The Power Of Visual Marketing: How To Use Visual Content To Drive Brand Engagement

Author: Delcan | 01 November 2021 |

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We live in a visual world. Our eyes see things daily that influence our reactions, behaviours and even our spending decisions, which makes visual marketing is an important part of any business' marketing plan. Photos and videos on Facebook Timelines for brands see an increase of 65% in customer engagement. Articles or blog posts with images will get viewed 94% more often than those with text only. In fact, visuals can attract up to 3 times more traffic.

This book covers topics such as:
• Why images are so important for your online marketing strategies and how you can promote your brand using carefully selected images.
• How to portray a cohesive brand image through the correct use of fonts, colours, graphics and animation, and why you should take the time to do so.
• How to plan your visual marketing campaigns by using engaging, clever, eye-catching images in your advertising and promotions.
• Which tools to use to create your visual content and where to use them, such as 3D and animation programs, image editing and graphics software.
• Learn about the different types of images and how to create powerful infographics.
• And finally, learn the best practices for using images in your social media channels to improve engagement, conversion rates, clicks, likes and comments.

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