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Events Feasibility and Development From Strategy to Operations (Events Management),2nd Edition

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   Author: Baturi   |   19 November 2021   |   : 0

English | 2021 | ISBN: 1032000937 | 331 pages | pdf | 7.27 MB
Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organizers: how do I justify this event to the client? and why are we spending money on this event?.

With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as:

• the process of creating a feasibility study
  
• events forecasting models and cost/benefit analysis
  
• types of events (exhibitions, sports, festivals) and their benefits and returns
  
• project management tools for measuring return on investment.
  

Companion website:www.eventsfd.com -- contains videos, colour photos and a list of related resources.

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