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English | 2021 | ISBN: 1292321741 , 978-1292321745 | 674 pages | True PDF | 74.27 MB
Developa clear understanding of the concepts and best practicesin public relations
Exploring Public Relations and Management Communication,5th Edition,byTenchand Waddington is the definitive text on public relations. Blending theory with real-life applications.this book offers critical analysiswith updated case studies, exercises and discussion questionsthat provideyou withaholisticsubjectunderstanding. It also engagesyouwith the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics.Acomprehensivecoverage of theCOVID-19 pandemichelpsyouunderstandtheimplicationsof this global crisison public relations and strategic communication.
"A great overall introduction to the key theoretical models, history and different practice areas around PR and related marketing disciplines. I recommend it as the one essential buy book for all our undergraduates."Carmel O'Toole, Senior Lecturer and Public Relations courses leader, Sheffield Hallam University
"The book encourages critical reflection in the reader posing interesting questions to analyse. It works equally well for students who are new to the discipline and more experienced professionals. In short, it is the perfect accompaniment to a contemporary course in public relations."Izzy Crawford, Academic Strategic Lead, Robert Gordon University
Pearson, the world's learning company.
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