Being an Impact Champion Enacting Corporate Social Consciousness

The book is organized into five parts. Part 1 sets the context and provides the readers with tools to reflect on contemporary social and environmental issues and their own personal orientations for action. For developing the skills necessary to be capable of contributing to the triple bottom line, young managers need to deepen their understanding of social problems, developmental issues, threats to the environment and long-standing issues of sustainability and environmental management, all of which are woven into various chapters. In the next four parts, the book progresses through three pathways, namely, socially driven business innovation, CSR, and social entrepreneurship. Being an Impact Champion hopes to instill confidence in new managers to talk about socially and environmentally sensitive issues facing the corporate world and thereby expand their capacity to influence.