Words That Work Communicate Your Purpose, Your Profits and Your Performance

When a Broadway or West End show opens on its first night, everyone knows their lines. When it's time for the Super Bowl, the Olympics or World Cup, the athletes have prepared with precision. Yet in board rooms, company away days and conferences around the world, repeatedly leaders are starting off badly when millions in revenue are at stake. The most successful executives know that they need to invest their time in preparing in a thoughtful and intentional way to continuously improve their knowledge and communication skills so that they can effectively lead their organizations.
Words That Workwill help leaders benefit from the strategies, language and tools of CEOs who know how to speak the right language at the right time. ButWords That Workdoes more than that. It calls on leaders to challenge the 'usual' business conversations.Val Wrightturns a number of familiar communication approaches on their head, and shows the reader how to question, contest and change traditional language skilfully and persuasively.