Data-Enabled Analytics DEA for Big Data

Over the past four decades, DEA models have been applied in almost every major field of study. However, DEA has not been used to its fullest extent. As the inter- and intra-disciplinary research grows, DEA could be used in potentially many other ways; for instance, DEA could be viewed as a data mining tool for data-enabled analytics. One opportunity is brought by the existence of big data. Although big data has existed for a while now, gaining popularity among insight seekers, we are still in incipient stages when it comes to taking full advantage of its potential. Generally, researchers have either been interested in examining its origin or in developing and using big data technology.
As the amount of (big) data is growing every day in an exponential manner, so does its complexity; in this sense, various types of data are surfacing, whose study and examination could shed new light on phenomena of interest. A quick review of existing literature shows that big data is a new entrant within the DEA framework. Recently, there has been an increasing interest in bringing the two concepts together, with research studies aiming to integrate DEA and big data concepts within a single framework. But, more work is needed to fully explore the value of their intersection-it is time to view DEA in light of its potential usage in new fields or new usage within the existing fields, under the big data umbrella. It is time to view DEA models beyond their present scope and mine new insights for better data-driven decision-making.