The Science of Serendipity How to Unlock the Promise of Innovation

As Matt Kingdon argues inThe Science of Serendipity, it's corporate innovators battling within large, established organisations who are the field's real heroes. Tapping into 20 years of experienceon the front lines of innovation-bringing new products and services to market and helping organisations become more creative-Kingdon dissects the ways in which corporations are continually reborn. He looks at the anatomy of innovation, asking: How do time-pressed executives go about taking risks? How do they prepare to see-and seize-opportunity? And how do you place humans, with all of their fears and foibles, at the heart of commercial success?
In a conversational, jargon-free style built on a practitioner's observations and anecdotes,The Science of Serendipitytraces the dilemmas that executives in a wide variety of firms face. It details the steps taken to overcome the issues and get great ideas across the finish line.If you're looking for a guide inyour fight against the corporate machine, this is the business book for you.
Matt Kingdon is the Co-founder, Chairman, and Chief Enthusiast of What If! Innovation Partners. For 20 years, What If! has partnered with the world's most successful, forward-looking companies-businesses such as Barclays, Four Seasons, Google, PepsiCo, Pfizer, and Virgin-to galvanise innovation and deliver impact. Its 250 inventors work across the Americas, Europe, and Asia.