iPhone® and iPad™ Apps Marketing (9780789744920)

iPhone® and iPad™ Apps Marketing: Secrets to Selling Your iPhone and iPad Apps
English | | | | epub | 10.67 MB

The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps!
There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don't know much about marketing? Don't worry: This book gives you all the tools you'll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who'll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy!
You'll Learn How To

Identify your app's unique value, target audience, and total message

Understand the App Store's dynamics and choose the right strategy to cut through clutter

Set the right price for your app

Get App Store and third-party reviewers to recommend your apps

Write effective press releases for your apps and time your publicity for maximum effectiveness

Blog about your app and get the attention of influential bloggers

Use Facebook, Twitter, and other social media to generate word-of-mouth buzz

Use promotions and cross-marketing, just like professional marketers do

Build an audience that will buy your next app, too!