Free Ebooks Download :
Copycats How Smart Companies Use Imitation to Gain a Strategic Edge (9781422160633)
Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge
English | | | | epub | 425.1 KB
In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.
In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation.
Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials.
Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including:
· How to select the right model to imitate
· How to avoid oversimplification of a model
· Which imitation strategy to use
· How to prepare and execute an implementation plan
Engaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.
Copycats How Smart Companies Use Imitation to Gain a Strategic Edge (9781422160633) Fast Download
Copycats How Smart Companies Use Imitation to Gain a Strategic Edge (9781422160633) Full Download
free Copycats How Smart Companies Use Imitation to Gain a Strategic Edge (9781422160633), Downloads Copycats How Smart Companies Use Imitation to Gain a Strategic Edge (9781422160633), Rapidgator Copycats How Smart Companies Use Imitation to Gain a Strategic Edge (9781422160633), Nitroflare Copycats How Smart Companies Use Imitation to Gain a Strategic Edge (9781422160633), Mediafire Copycats How Smart Companies Use Imitation to Gain a Strategic Edge (9781422160633), Uploadgig Copycats How Smart Companies Use Imitation to Gain a Strategic Edge (9781422160633), Mega Copycats How Smart Companies Use Imitation to Gain a Strategic Edge (9781422160633), Torrent Download Copycats How Smart Companies Use Imitation to Gain a Strategic Edge (9781422160633), HitFile Copycats How Smart Companies Use Imitation to Gain a Strategic Edge (9781422160633) , GoogleDrive Copycats How Smart Companies Use Imitation to Gain a Strategic Edge (9781422160633),
Please feel free to post your Copycats How Smart Companies Use Imitation to Gain a Strategic Edge (9781422160633) Download, Tutorials, Ebook, Audio Books, Magazines, Software, Mp3, Free WSO Download , Free Courses Graphics , video, subtitle, sample, torrent, NFO, Crack, Patch,Rapidgator, mediafire,Mega, Serial, keygen, Watch online, requirements or whatever-related comments here.
: 
