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English | 2022 | ISBN: 9389611504, 978-0673462381 | 279 pages | True EPUB | 1.99 MB
Marketing does not entail a private conversation with a customer. Rather, it is more like a loud communication in the middle of a crowded park where passers-by and interested parties feel free to jump in. So how do you then engage with customers in a crowded marketplace as other challenges, such as diminishing marketing spend and maximising the return on the marketing investment, continue to plague marketers and leaders?
But you need not worry! Help is at hand now.
Marketing without Money is packed with tried-and-tested tools and techniques that have successfully worked. Bundled with the author's unique Branding House approach, it takes you through the process of building your brand. It is loaded with insights from business leaders, DIY charts, tables and pull-outs, frugal tips, examples and anecdotes for sharpening your marketing messaging.
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