English | 2022 | ISBN: 1637740778 | 208 pages | True EPUB | 852.77 KB
Does capturing customer feedback feel like a pointless exercise?Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the WHY behind the WHAT, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach.
In
What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for...
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What to Ask How to Learn What Customers Need but Don't Tell You Fast Download
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