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Principles of Strategic Communication

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   Author: Baturi   |   29 June 2022   |   : 0

Principles of Strategic Communication
English | 2021 | ISBN: 0367426315 | 362 Pages | EPUB | 59 MB
Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications.

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