Organizational Risk Management Managing for Uncertainty and Ambiguity

counterpart to reward, and to understand how to holistically manage both elements of this
duality. Crises can challenge any organization, and with a seemingly endless stream of
disruptive and even catastrophic events taking place, there is an increasing emphasis on
preparing for the worst. However, being focused on the negative aspects of risk, without
giving consideration to the positive attributes, may be shortsighted. Playing it safe may not
always be the best policy, because great benefits may be missed.
Analyzing risk is difficult, in part because it often entails events that have never
occurred. Organizations, being mindful of undesirable potential events, are often keenly
averse to risk to the detriment of capitalizing on its potential opportunities. Risk is usually
perceived as a negative or downside but a commensurate weight should also be given to
the potential rewards or upside, when evaluating new ventures. Even so, too much of a
good thing may create unintended consequences of positive risk, which is also an
undesirable situation. Developments in Managing and Exploiting Risk provides a
professional and scholarly venue in the critical field of risk in business with particular
emphasis on decision-making using a comprehensive and inclusive approach.