The PDMA Handbook of New Product Development, Second Edition

The PDMA Handbook of New Product Development, Second Edition By
2005 | 632 Pages | ISBN: 0471485241 | PDF | 9 MB
The completely revised and updated "bible"of new product development: The PDMA Handbook of New Product Development, Second Edition. The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle. Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development. Content: Chapter 1 New Products-What Separates the Winners from the Losers and What Drives Success (pages 3-28): Dr. Robert G. CooperChapter 2 A New Product's Development Strategy: Formulation and Implementation (pages 29-45): Dr. George CastellionChapter 3 New Product Portfolio Planning and Management (pages 46-58): Marvin L. PattersonChapter 4 Implementing Product Development (pages 59-72): Mr. Paul O'ConnorChapter 5 Process Ownership (pages 73-80): Dr. W. M. WatsonChapter 6 The Fuzzy Front End for Incremental, Platform, and Breakthrough Products (pages 81-91): Peter A. KoenChapter 7 Service Development (pages 92-107): Mr. Thomas D. Kuczmarski and Mr. Zachary T. JohnstonChapter 8 Innovation in Large Companies: Approaches and Organizational Architecture (pages 111-126): Peter A. KoenChapter 9 Managing Product Development Project Teams (pages 127-143): Dr. Hans J. ThamhainChapter 10 Influence and Politics in Product Development (pages 144-157): Dr. Stephen K. Markham and Dr. Patricia J. HolahanChapter 11 Distributed New Product Development (DNPD) (pages 158-172): Stefan Heck and T. J. GrewalChapter 12 Accelerated Product Development: Techniques and Traps (pages 173-187): Preston G. SmithChapter 13 Market Analysis and Segmentation for New Products (pages 191-210): Dr. Douglas G. Boike, Mr. Ben Bonifant and Tony SiesfeldChapter 14 Obtaining Customer Needs for Product Development (pages 211-227): Dr. Abbie GriffinChapter 15 Contextual Research for New Product Development (pages 228-248): Chris V. ConleyChapter 16 Interacting with Customers in the New Product Development Process (pages 249-262): Dr. Ian AlamChapter 17 Getting Lightning to Strike: Ideation and Concept Generation (pages 263-278): Christopher W. MillerChapter 18 Quantitative Market Research (pages 279-301): Brian D. OttumChapter 19 Extracting Value from Your Patent Portfolio (pages 302-318): Ms. Laura A. Schoppe and Ms. Nancy PekarChapter 20 Technology Management (pages 319-334): Greg Evans and Patrice GausselinChapter 21 Gate Decisions: The Key to Managing Risk during New Product Development (pages 337-348): Jeffrey B. SchmidtChapter 22 Winning Product Review Approval (pages 349-361): Bob LonadierChapter 23 Approaches to New Product Forecasting (pages 362-377): Dr. Kenneth B. KahnChapter 24 Enhancing New Product Development Success through Industrial Design Strategy (pages 378-388): Robert W. VeryzerChapter 25 Building a Bridge to the End User: How Industrial Designers Contribute to Product Development (pages 389-405): Mr. Joseph JuratovacChapter 26 Human Factors Engineering Considerations in New Product Development (pages 406-416): Mary Hoffman PancakeChapter 27 Design Becomes Reality-Rapid Prototyping (pages 417-429): Raymond SanderChapter 28 Risk Tools for Technical Development: Hazard Analysis and FMEA (pages 430-441): Mr. Steven R. Nelson and Fritz EubanksChapter 29 Using an Effective Metrics Program to Support Business Objectives (pages 445-454): Amy ChanChapter 30 Managing New Product and Service Launch (pages 455-465): Sue NagleChapter 31 Managing the Supply Chain Implications of Launch (pages 466-478): Roger J. Calantone, C. Anthony Di Benedetto and Dr. Theodore P. StankChapter 32 Market Testing and Postlaunch Evaluation for Consumer Goods (pages 479-496): David W. OlsonChapter 33 Overview and Context for Life?Cycle Management (pages 497-512): Bill Ausura, Bob Gill and Steven HainesChapter 34 Product Obsolescence and Discontinuation (pages 513-524): Ms. Elizabeth JacksonChapter 35 Lessons Learned from Outstanding Corporate Innovators (pages 527-545): Dr. Douglas Boike, Thomas Hustad, Mr. Stan Jankowski, Sally Evans Kay, Mr. John Moran, Albert Page and Norman ParkerChapter 36 First Results from the 2003 Comparative Performance Assessment Study (CPAS) (pages 546-566): Marjorie Adams?Bigelow