The Handbook of Communication and Corporate Social Responsibility

The Handbook of Communication and Corporate Social Responsibility By
2011 | 601 Pages | ISBN: 1444336347 | PDF | 4 MB
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field.Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management Content: Chapter 1 Corporate Social Responsibility and Communication (pages 1-22): Dr. oyvind Ihlen, Jennifer L. Bartlett and Steve MayChapter 2 The Paradoxes of Communicating Corporate Social Responsibility (pages 23-43): Sandra Waddock and Dr Bradley K. GooginsChapter 3 Management, Communication, and Corporate Social Responsibility (pages 45-66): Jennifer L. Bartlett and Bree DevinChapter 4 Public Relations and Corporate Social Responsibility (pages 67-86): Jennifer L. BartlettChapter 5 Organizational Communication and Corporate Social Responsibility (pages 87-109): Steve MayChapter 6 Marketing and Corporate Social Responsibility (pages 110-127): Peggy Simcic BronnChapter 7 Reputation Management and Corporate Social Responsibility (pages 128-146): Mark Eisenegger and Mario SchranzChapter 8 Rhetoric and Corporate Social Responsibility (pages 147-166): Dr. Oyvind IhlenChapter 9 Ethics (pages 167-187): Jacquie L'Etang, Jairo Lugo?Ocando and Zeti Azreen AhmadChapter 10 Risk Communication and Corporate Social Responsibility (pages 188-207): Michael J. Palenchar, Tatjana M. Hocke and Robert L. HeathChapter 11 Trust and Credibility as the Basis of Corporate Social Responsibility (pages 208-230): Gunter Bentele and Howard NothhaftChapter 12 Corporate Social Responsibility Communication and Dialogue (pages 231-251): Ursa Golob and Klement PodnarChapter 13 Transparency and Neoliberal Logics of Corporate Economic and Social Responsibility (pages 252-275): Majia Holmer NadesanChapter 14 The Concept of Stakeholders and its Relevance for Corporate Social Responsibility Communication (pages 276-294): Juliana RauppChapter 15 Significance of Sector?Specific Corporate Social Responsibility Initiatives (pages 295-314): Dr Augustine Pang, Dr Angela Mak and Joanne Mui?Hean LeeChapter 16 Corporate (Social) Responsibility and Issues Management (pages 315-337): Robert L. Heath and Michael J. PalencharChapter 17 Communicating Corporate Social Responsibility through Nonfinancial Reports (pages 338-357): Elise Perrault Crawford and Cynthia Clark WilliamsChapter 18 Communicating Corporate Social Responsibility through the Internet and Social Media (pages 358-378): Paul CapriottiChapter 19 Communicating Corporate Social Responsibility through Corporate Image Advertising (pages 379-398): Alan A. PomeringChapter 20 New Partnerships for a New Generation of Corporate Social Responsibility (pages 399-422): Melissa J. Bator and Cynthia StohlChapter 21 Media Relations and Corporate Social Responsibility (pages 423-444): Craig E. CarrollChapter 22 NGOs as Communicative Actors within Corporate Social Responsibility Efforts (pages 445-466): Sarah E. DempseyChapter 23 Communication and Corporate Social Responsibility (pages 467-488): Stefan Wehmeier and Friederike SchultzChapter 24 Interrogating the Communicative Dimensions of Corporate Social Responsibility (pages 489-504): Lars Thoger Christensen and George CheneyChapter 25 A Provocation (pages 505-515): Shirley Leitch and Judy MotionChapter 26 Commentary (pages 516-533): Guler Aras and David CrowtherChapter 27 The View from Organizational Studies (pages 534-549): David Grant and Daniel NybergChapter 28 Conclusions and Take away Points (pages 550-571): Dr. Oyvind Ihlen, Jennifer L. Bartlett and Steve May