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Cory Barker, "Social TV: Multiscreen Content and Ephemeral Culture"
English | ISBN: 1496840933 | 2022 | 274 pages | PDF | 4 MB
On March 15, 2011, Donald Trump changed television forever. The Comedy Central Roast of Trump was the first major live broadcast to place a hashtag in the corner of the screen to encourage real-time reactions on Twitter, generating more than 25,000 tweets and making the broadcast the most-watched Roast in Comedy Central history. The #trumproast initiative personified the media and tech industries' utopian vision for a multiscreen and communal live TV experience.
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