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Business to Business Marketing

   Author: Baturi   |   12 September 2022   |   Comments icon: 0

Business to Business Marketing
Wim G. Biemans, "Business to Business Marketing"
English | 2010 | ISBN: 0077121899 | PDF | pages: 370 | 12.5 mb


Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and explains the parallels between business to business and consumer marketing. It also emphasizes the concepts and practices developed for this field.



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