Megatrends in International Business Examining the Influence of Trends on Doing Business Internationally

This book presents the main trends in International Business, with special emphasis on how these trends can shape and help propel the field forward. Covering a variety of timely topics, from AI to the belt and road initiative, the book enhances our understanding of how and why technology, funding, policies, managerial decisions, cultural differences, and changes in subsidiaries can affect businesses that operate in foreign markets.
This book presents the main trends in International Business, with special emphasis on how these trends can shape and help propel the field forward. Covering a variety of timely topics, from AI to the belt and road initiative, the book enhances our understanding of how and why technology, funding, policies, managerial decisions, cultural differences, and changes in subsidiaries can affect businesses that operate in foreign markets.
is member of the AIB-UKI executive board.
Olli Kuivalainen (D.Sc., Lappeenranta University of Technology, Finland) is Professor of International Marketing and Entrepreneurship at LUT University School of Business and Management. His expertise covers broad areas of international business, marketing and entrepreneurship and their interplay, also with advancement of technologies. His academic work has been published in journals such as Journal of International Business Studies, Journal of World Business, International Business Review, International Marketing Review, Journal of International Marketing, Industrial Marketing Management, Technovation, and International Small Business Journal.
Rudolf R. Sinkovics (Dr. rer.soc.oec., WU-Vienna, Austria) is Professor of International Business at University of Glasgow, Adam Smith Business School and Visiting Professor at LUT University, Finland. His research writing covers issues of inter-organizational governance, and the role of ICT, with a current focus on responsible business. His work has been published in journals such as Journal of International Business Studies, Management International Review, Journal of World Business, International Business Review, Journal of International Management, Journal of Business Research, Journal of International Marketing and International Marketing Review. He is co-editor-in-chief for critical perspectives on international business, Consulting editor for Journal of World Business and Associate editor for Transnational Corporations and serves on a number of editorial boards.
The Academy of International Business (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business.

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