Emotion By Design Creative Leadership Lessons from a Life at Nike

In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience withinNike. A celebration ofingenuityand a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider's guide to unlockinginspirationwithin a brandand buildingstronger emotional connections with consumers, using Hoffman's three favorite guiding principles:Creativity is a Team SportDare to be RememberedLeave a Legacy, Not Just a MemoryOver the course of a twenty-seven-year Nike career-from intern to Chief Marketing Officer-Hoffman led teams in shaping and expressing Nike's brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people-quite literallyemotion by design.
With fascinating stories about Nike's most famous campaigns, EMOTION BY DESIGNshares Hoffman's philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.


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