Reclaim Your Digital Gold It Is Your Power

As a result of the widespread acceptance of the Internet, booming mobile device usage, and vast amounts of data, new business models have emerged to meet our every need and convenience online.
Data has become the fuel to power many businesses' goals and engines. They collect, measure, and analyze it to market to people like you and me based on our searches, behavioral habits, and purchasing patterns.
Some of these companies provide enticing behavioral and habit-changing services that will result in irreversible social change.
Data has quickly become one of the world's most valuable commodities, and we are willing to trade our personal information for convenience, entertainment, and instant gratification.
We will explore what the future of business and society might look like, as well as practical steps you can take to reclaim and reposition your data power.