The Greater Good Social Entrepreneurship for Everyday People Who Want to Change the World

The Greater Good is a 21st century call to action for everyday people-particularly women and others who have traditionally been excluded from the mainstream business community-to tap their unique perspectives to found and lead successful social impact ventures. Groundbreaking menstrual health innovator Madeleine Shaw (co-founder of Aisle-previously known as Lunapads) presents an inspiring look at the inner journey behind creating businesses and initiatives that make a difference. In addition to sharing frank insights from her own career, she highlights the journeys of a host of other successful social entrepreneurs, and in so doing surfaces an emerging movement-a movement that may be the driver of a more just and sustainable future. Dispelling the myth that you need a business degree or a blockbuster tech idea to change the world, Shaw guides readers in mining their own experience, values, and passion to forge a unique and personal vision for the greater good.