Trailblazers of Advertising – A Brief History Of Direct Response Marketing

In this book, you will learn about the key figures and milestones that have shaped the industry, as well as the emerging technologies and trends that are likely to shape its future. From the rise of mail-order marketing to the impact of social media, this book covers the full spectrum of the history of direct response marketing.
Through a combination of historical analysis and forward-looking insights, this book provides a complete and nuanced understanding of the direct response industry. Whether you are a business owner, marketer, or simply interested in the history of advertising, "Trailblazers of Advertising" is a must-read for anyone looking to gain a deeper understanding of the enduring influence of direct response marketing on the advertising industry.