Practical Product Management for Product Owners Creating Winning Products with the Professional Product Owner Stances (Final)

Chris Lukassen and Robbin Schuurman introduce powerful tools, ideas, and skills for delivering superior products and services, and for avoiding pitfalls that keep you from seeing what customers really need and want. Learn through a start-to-finish, Scrum-based case study, drawing on concepts the authors created for their breakthrough Scrum.org Professional Scrum Product Owner-Advanced (PSPO-A) training course. This innovative approach has already helped thousands of product owners excel-and it can transform the way you create products.
Replace negative product owner behaviors with approaches that lead to excellence
Represent customers more empathetically and effectively
Connect customers, values, and features more coherently
Tell better stories, set clearer goals, and create more valuable roadmaps
Innovate business models, run better experiments, and scale products more successfully
Make more successful decisions, involve the right people, and rely on better data
Become a great agile collaborator, across governance, budgeting, contracting, and beyond
Influence customers, users, stakeholders, and teams to improve your overall effectiveness
Optimize every organizational role related to product ownership
Product owners, managers, and team leads will find this guide indispensable along with Agile/Scrum coaches, consultants, and executives wanting to generate more value from product management across the organization.