Agriculture Trade and Marketing

Fulfilling the demand for food in urban and rural areas is vital. Given the changing preferences by consumers, trade ensures that these demands can be met at any point of production, locally or globally. This book explores the agriculture market and its functions. The book uses the value chain approach to explain how manufacturing, purchasing, and selling goods works in an agriculture market. The book further shows some mechanisms and factors considered in determining price of agriculture commodities and services. Given the politics involved in price determination, the book also offers some business models like cooperatives that make farming value chains more resilient and provide better quality products while still remaining competitive at a global level. The book also reviews some trade policies that may affect global trade. This book is quite elaborate for an audience needing some knowledge on agriculture trade and marketing, especially if one want to take advantage of global trade. The book can act as a guide in analyzing agriculture value chain based on the discussed factors.


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